Emerging consensus in favour of a unified document format standard?

M. Shuttleworth: "There are very encouraging signs that the world ’s standards bodies will vote in favor of a single unified ISO document format standard.(...) It’s very important that we build on those brave decisions and call on all of our national standards committees, to support the idea of a single common standard for these critical documents."
http://www.markshuttleworth.com/archives/132
http://digg.com/linux_unix/Things_you_can_do_to_support_single_unified_…