piacot veszt a bing


Thanks to declining click-through rates and cost per click (down a hefty 18%), Yahoo/Bing’s effective cost per impression has plunged by almost 23%. Partly as a result, Google’s share of search ad spend remains even higher than its search market share, rising to 81.6% in the third quarter. Yahoo/Bing’s share fell from 20% a year ago to 18.4%.

Why? Pretty simple, says IgnitionOne President Roger Barnette: “The dollars are best spent on Google,” he says. “Google is incredibly good at innovating rapidly and delivering a great user and advertiser experience. Yahoo and Microsoft haven’t been able to migrate to the rapidity of change needed.”
http://www.forbes.com/sites/roberthof/2011/10/04/bings-a-bust-in-search…

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