http://youtu.be/zb6-xz-geH4
http://youtu.be/mpbeOCKZFfQ
http://youtu.be/cy-9iciNF1A
In the same video of that December meeting, Turnbull plays up the company's ties to former British intelligence agents, who were part of MI5 and MI6.
What is Cambridge Analytica? Cambridge Analytica, an offshoot of a British company, SCL Group, which has 25 years’ experience in military disinformation campaigns and “election management”, claims to use cutting-edge technology to build intimate psychometric profiles of voters to find and target their emotional triggers. Trump’s team paid the firm more than $6m (£4.8m) to target swing voters, and it has now emerged that Mercer also introduced the firm – in which he has a major stake – to Farage.
The communications director of Leave.eu, Andy Wigmore, told the Observer that the longstanding friendship between Nigel Farage and the Mercer family led Mercer to offer his help – free – to the Brexit campaign because of their shared goals. Wigmore said that he introduced Farage and Leave.eu to Cambridge Analytica: “They were happy to help. Because Nigel is a good friend of the Mercers. And Mercer introduced them to us. He said, ‘Here’s this company we think may be useful to you’. What they were trying to do in the US and what we were trying to do had massive parallels. We shared a lot of information.”
The strategy involved harvesting data from people’s Facebook and other social media profiles and then using machine learning to “spread” through their networks. Wigmore admitted the technology and the level of information it gathered from people was “creepy”. He said the campaign used this information, combined with artificial intelligence, to decide who to target with highly individualised advertisements and had built a database of more than a million people, based on advice Cambridge Analytica supplied. Two weeks ago Arron Banks, Leave.eu’s founder, stated in a series of tweets that Gerry Gunster (Leave.eu’s pollster) and Cambridge Analytica with “world class” AI had helped them gain “unprecedented levels of engagement”. “AI won it for Leave,” he said. The staff at London-based SCL and overseen by Mr. Nix, who is a British citizen.
Cambridge Analytica boasts of dirty tricks to swing elections. Bosses tell undercover reporters how honey traps, spies and fake news can be used to help clients. In one exchange, the company chief executive, Alexander Nix, is recorded telling reporters: “It sounds a dreadful thing to say, but these are things that don’t necessarily need to be true as long as they’re believed.”
Any work may have stayed out of the spotlight partly because Cambridge Analytica works hard to cover traces of its operations, Nix said, using a shifting network of names and front groups.
“We’re used to operating through different vehicles, in the shadows, and I look forward to building a very long-term and secretive relationship with you,” Nix told the source in a first phone call.
Cambridge Analytica sometimes contracts under a different name, so that there are no records of its involvement, Turnbull said. That does not only protect the company, but also makes its work more efficient, he is recorded saying.
“It has to happen without anyone thinking it’s propaganda, because the moment you think ‘that’s propaganda’ the next question is: ‘Who’s put that out?’”
He added: “It may be that we have to contract under a different name ... a different entity, with a different name, so that no record exists with our name attached to this at all.”
In a recent project in eastern Europe, the company sent a team but “no one even knew they were there, they were just ghosted in, did the work, ghosted out”, Turnbull said.
Nix also offered details regarding the services of professional ex-spies from Britain and Israel. “We have two projects at the moment, which involve doing deep deep depth research on the opposition and providing source ... really damaging source material, that we can decide how to deploy in the course of the campaign.”
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