Want more comments on your blog posts? A higher follower tally on Twitter? Then be prepared to resort to flaming to anger and upset people. That's the conclusion of a study into the role emotions play in online interaction.
A group of Slovenian and British researchers used something called "sentiment analysis" to identify emotional content in posts left on the BBC's online discussion forums and the link-sharing website digg.com.
The team's algorithms look for features such as keywords, emoticons, and subtle linguistic markers such as misspellings, and use the results to calculate a "happiness score" for each post.