Reméljük, hogy itt kevésbé találják majd meg a módját, hogy kikerülhetetlenné váljanak a megoldásaikkal. (ahogy mindenhol máshol is ment a próbálkozás, több-kevesebb sikerrel).
Lásd: https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish
- Embrace: Development of software substantially compatible with an Open Standard.
- Extend: Addition of features not supported by the Open Standard, creating interoperability problems.
- Extinguish: When extensions become a de facto standard because of their dominant market share, they marginalize competitors who are unable to support the new extensions.
Microsoft claims the original strategy is not anti-competitive, but rather an exercise to implement features it believes customers want.[14]