vebkettő alap:
i have seen many people spill their guts on-line, and i did so myself until, at last, i began to see that i had commodified myself. commodification means that you turn something into a product which has a money-value. in the nineteenth century, commodities were made in factories, which karl marx called “the means of production.” capitalists were people who owned the means of production, and the commodities were made by workers who were mostly exploited. i created my interior thoughts as a means of production for the corporation that owned the board i was posting to, and that commodity was being sold to other commodity/consumer entities as entertainment. that means that i sold my soul like a tennis shoe and i derived no profit from the sale of my soul. people who post frequently on boards appear to know that they are factory equipment and tennis shoes, and sometimes trade sends and email about how their contributions are not appreciated by management.
as if this were not enough, all of my words were made immortal by means of tape backups. furthermore, i was paying two bucks an hour for the privilege of commodifying and exposing myself. worse still, i was subjecting myself to the possibility of scrutiny by such friendly folks as the FBI: they can, and have, downloaded pretty much whatever they damn well please. the rhetoric in cyberspace is liberation-speak. the reality is that cyberspace is an increasingly efficient tool of surveillance with which people have a voluntary relationship.
proponents of so-called cyber-communities rarely emphasize the economic, business-mind nature of the community: many cyber-communities are businesses that rely upon the commodification of human interaction. they market their businesses by appeal to hysterical identification and fetishism no more or less than the corporations that brought us the two hundred dollar athletic shoe. proponents of cyber- community do not often mention that these conferencing systems are rarely culturally or ethnically diverse, although they are quick to embrace the idea of cultural and ethnic diversity. -- pandora’s vox: on community in cyberspace by humdog (1994)