Mikor lesz mar vegre vilagos az embereknek, hogy az ingyen kapott operacios rendszer, applikaciok es szolgaltatasok eseteben az aru maga a felhasznalo, vagy annak az adatai? Es ez messze nem csak az IT es telekom iparagra ervenyes.
Az Alphabet eves beszamolojaban (https://abc.xyz/investor/pdf/2016_google_annual_report.pdf, p.45-46) hol latja barki is, hogy a vegfelhasznalot barmennyivel is tobbre ertekelne a ceg, mint a TSZ elnok a birkanyajat?
We generate revenues primarily by delivering performance and brand advertising. Performance advertising creates and delivers relevant ads that users will click, leading to direct engagement with advertisers. Brand advertising enhances users’ awareness of and affinity with advertisers’ products and services, through videos, text, images, and other ads that run across various devices.
Google properties revenues consist primarily of advertising revenues generated on Google.com, the Google app, YouTube, and other Google owned and operated properties like Gmail, maps and Google Play. Google Network members’ properties revenues consist primarily of revenues generated from placing ads on Google Network members’ properties. Our customers generally purchase ads through AdWords, DoubleClick Bid manager, and DoubleClick Adexchange, among others. Most of our customers pay us on a cost-per-click basis, which means that an advertiser pays us only when a user engages with the ads by clicking on an ad on Google properties or Google Network members’ properties or by viewing YouTube engagement ads like TrueView (counted as an engagement when the user chooses not to skip the ad). We also offer advertising on other bases such as cost-per-impression, which enables our brand advertisers to pay us based on the number of times their ads are displayed on Google properties and Google Network members’
properties.